"Read it on my shirt"

This project presents the development of a collection of prints based on the results of a survey that revealed the preference for localised prints on T-shirts among consumers of fast-fashion shops in João Pessoa, as well as their consumption behaviour of printed T-shirts. The conclusion of this project shows that the initial objectives were achieved. This project demonstrates the relevance of Graphic Design in the fashion market as it consists of a collection of prints made using aesthetic parameters from Graphic Design applied to the development of localised prints whose concept is based on market research focused on consumer preferences.

Autorentext

Mi chiamo Iago Ribeiro e mi sono laureato in Graphic Design presso l'IFPB di Cabedelo, in Brasile.