Reading the Popular

Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.

Zusatztext "Well-written and accessible [...] Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske." Sociology Magazine Informationen zum Autor John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA. Klappentext Designed as a companion to Understanding Popular Culture , Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Zusammenfassung Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered. Inhaltsverzeichnis @contents: Selected Contents: Acknowledgements Why Fiske Still Matters Henry Jenkins Reading Fiske and Understanding the Popular Kevin Glynn, Jonathan Gray and Pamela Wilson Notes on Contributors Preface Chapter 1 Understanding Popular Culture Chapter 2 Shopping for Pleasure Chapter 3 Reading the Beach Chapter 4 Video Pleasures Chapter 5a Madonna Chapter 5b Romancing the Rock Chapter 6 Everyday Quizzes Everyday Life Chapter 7 News, History, and Undisciplined Events Chapter 8 Popular News Chapter 9 Searing Towers References Index

Autorentext

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

Klappentext

Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.

Inhalt

@contents: Selected Contents: Acknowledgements Why Fiske Still Matters Henry Jenkins Reading Fiske and Understanding the Popular Kevin Glynn, Jonathan Gray and Pamela Wilson Notes on Contributors Preface Chapter 1 Understanding Popular Culture Chapter 2 Shopping for Pleasure Chapter 3 Reading the Beach Chapter 4 Video Pleasures Chapter 5a Madonna Chapter 5b Romancing the Rock Chapter 6 Everyday Quizzes Everyday Life Chapter 7 News, History, and Undisciplined Events Chapter 8 Popular News Chapter 9 Searing Towers References Index