Rebranding by Strategic Alliances

Provides valuable insights about the challenges multinational companies face in a post-globalization business environment. The factors that could make them irrelevant to the market, how they mitigate that risk of becoming irrelevant to the market place. Thoroughly discusses the brand architecture and the factors that drive the rebranding process, the reasons companies need to rebrand and the various modes of rebranding with special focus on the Nokia-Microsoft strategic alliance.

Autorentext

Idreas holds a Masters degree in International Business from University of Wales and is endeavoring towards achieving a doctorate in International Relations and is currently based in Kashmir.