Rebuilding Entrepreneurship at the Grassroots

This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership in the developing economies.

With case studies from Southeast Asia, Africa, and Latin America, the chapters highlight the success and failure of entrepreneurship in resolving the social challenges, arguing that effective convergence of strategies related to technology, innovation, and poverty alleviation influences entrepreneurial performance.

Connecting different theoretical underpinnings and providing a number of frameworks, conceptual models, and cases, this work advances the conversation among entrepreneurship scholarson impacting the developing world.

Discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies Examines emerging concepts like marketing with purpose and co-evolution of business designs Reviews the theoretical contributions and presents conceptual frameworks on entrepreneurial growth

Autorentext

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is Visiting Professor at Boston University and the UFV India Global Education of the University of the Fraser Valley, Canada.

Inhalt

Chapter 1 Introduction.- Chapter 2 Entrepreneurial Social ecosystem, family The intrinsic factors within the social ecosystem.- Chapter 3 Entrepreneurial Behavior Artisanal pedigree.- Chapter 4 Reverse Entrepreneurship Reverse migration, investment in local enterprises.- Chapter 5 Crowd-based Entrepreneurship Crowd sourcing.- Chapter 6 Upstream Business Modeling Market ecosystem.- Chapter 7 Entrepreneurial Ventures Incubation.

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