Recreation Marketing

This book is about art of recreation services marketing. It explores different approaches to explain recreation marketing using unique qualitative methodology. Essentially, book offers three alternative explanation of marketing using multi disciplinary approach. Material of the book accommodated inputs from economics, sociology, anthropology, organizational behavior. Book can be useful graduate students, professors, service managers and mass public.

Autorentext

Profesor asociado, el Dr. Novatorov completó el programa de doctorado en la Universidad de Texas A&M. Aprobó cursos cortos en las escuelas de negocios de Berkley y Harvard. Imparte cursos de marketing y marketing sin ánimo de lucro en la Graduate School of Management. Es autor de más de 40 artículos.