Relationship Marketing and Its Effect on Customer Loyalty

Today the emergence of banks in the banking industry increase from time to time in Ethiopian banking industry, so banks needs to place an emphasis on relationship marketing practice to improve their relationship with their customers. The main target of relationship marketing is to create long-term relationships with customers to have loyal customers which raise the benefits of organization. The relationship marketing dimensions are considered to be crucial for building long-term relationship with customers.

Autorentext

Hailu Megersa is a lecture at Ambo university in department of marketing management (Ambo, Ethiopia).I received my first degree from Mekelle university in marketing and sales management. I also received my master's degree from Addis Ababa university in Business Administration.