Relationship Marketing in Pet Shops: A case study

The book deals in detail with how relationship marketing can and should help entrepreneurs, with simple, low-cost initiatives, to increase their sales and build customer loyalty. Based on a case study in a pet shop, it shows how it was possible to increase sales through some initiatives that are in line with great scholars in the field of relationship marketing, such as Kotler and Madruga.

Autorentext

Artur has a Bachelor's degree in Business Administration with an emphasis on Marketing from PUC-Rio, an extension in Management and Leadership from FGV-Rio and has worked for large companies such as IBM, Shell, Ipiranga and Ambev. He is currently an entrepreneur in the field of financial and business consultancy.