Relationship Marketing in Retail Banking

Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.

Autorentext

Dr.Daniel Ashok Lashar, CEO of Rhema Consulting Group New York has been a respected member in the world of research and teaching for the last 11 years. He has worked in business world for over 10 years and owned businesses as an entrepreneur. He has worked in several leading Universities in UK, India & USA, overseen over 100 Ph.D theses globally.