Relationship Marketing Model for the Banking Sector Industry

Recently, relationship marketing has been viewed to be critical to the success of business firms, with the growing understanding that acquiring new customers is far more expensive than maintaining existing ones. While keeping customers loyal. This book help researchers to understand the relationship marketing role in the commercial banking sector. This book will assist the banks managers in creating customer loyalty, with more focus on client emotions (positive and negative). the book present an effective relationship marketing model according to the data collected from the state of Qatar banking sector

Autorentext

Dr. Ahmed Elshenawy. Obteve o seu doutoramento na Monarch Business School, na Suíça. É licenciado em contabilidade pela Universidade de Alexandria e tem um mestrado em marketing pela Universidade do País de Gales, no Reino Unido. Ahmed é um instrutor de gestão com mais de 10 anos de experiência, especializado em gestão e competências empresariais.