Relationship Marketing & Customer Satisfaction

Customer satisfaction is a leading indicator of consumer loyalty and repurchase intension; it increases customer lifetime value; and reduces negative word-of-mouth. Establishing long-term relationships with customers is really important task for the companies in present competitive business environment. Relationship marketing is an important strategy to establish strong, even emotional customer relations, continue and enhance long-term relationships for enduring benefits of the organisation. This book provides in-depth insights and incredible knowledge about the significance of relationship marketing in order to enhance customer satisfaction in retail business context. It provides insight about how a successful retailer-Tesco has utilised its loyalty Clubcard concepts to establish customer relationships to become successful retailer in the world.

Autorentext

Ramesh Neupane, MBA em Gestão Inovadora na Coventry University UK, BA Humanities and Social Science na Tribhuban University Nepal, Diretor Geral na University Village Kathmandu. Publicou muitos artigos de investigação no IJSSM e alguns livros de Matemática pela Jupiter Publication Ktm. Nepal. Também trabalhou como professor de matemática durante mais de 10 anos no Nepal