Representation of Sub-Saharan Africa in the Swedish media

The study investigates how sub-Saharan Africa is represented in the Swedish print media, Dagens Nyheter, and how second generation immigrants of Sub-Saharan African background perceive and relate to the representation of Sub- Saharan Africa in the Swedish mass media by using quantitative and qualitative methodology. Hence, the study deploys a mixed methodology to answer the two research questions. In doing so, the findings from the content analysis of DN showed that crises news is the dominant news about Sub-Saharan Africa. The findings from interviews further indicate that "negative news and images dominate the representation of Sub- Saharan Africa in the Swedish mass media. In addition to that, the results reveals that participants believe that representational practices of Sub-Saharan Africa in the Swedish mass media subjects second generation immigrants of sub-Saharan African background to various forms of stereotypes and prejudice as second generation immigrants of sub-Saharan African background.

Autorentext

Hirut Dawit Gebretsadik - Chief Strategist di Zeleman, Svezia. Sostenitore del potere del marchio e dei media di apportare cambiamenti sociali duraturi se utilizzati per il bene comune, si è specializzato nella pianificazione del marchio e dei media, con particolare interesse per l'analisi della cultura, dell'identità e del comportamento umano.