Research Methodology

Research Methodology: A complete Guide for Beginners has been written specifically for those with no previous experience of research or research methodology. The book is essential reading for budding researchers, undergraduate and postgraduate students in the area of social sciences embarking on quantitative or qualitative research projects. It uses simple examples to simplify complex theories and methodologies so that the readers will have a complete understanding of the subject and will also be able to apply those principles and theories in the research what they intend to carryout.

Autorentext

Dr. Prathap B N is currently Professor and Head, Department of MBA & Research Centre, East West Institute of Technology, Bengaluru. He is an active researcher & a teacher with over a decade of experience. He has published many books & papers in the area of General Management, Finance, Marketing and HR. He has many prestigious awards to his credit.