Research Methods in Luxury Management

This is one of the first textbooks to explore the research process within the specific context of luxury brand management.

Autorentext

Michael J.G. Parnwell is Professor Emeritus of East Asian Studies at the University of Leeds, UK. His academic background is in development studies, sustainability and tourism, and he has taught research methods for over 20 years, including at Goldsmiths, University of London, the University of Leeds, the University of Hull and the Macau Institute of Science and Technology, and in Thailand, Vietnam and Cambodia.

Kelly Meng is the programme director for the MA in Luxury Brand Management at Goldsmiths, University of London, UK. Kelly has previously held senior managerial positions with leading international companies in the retail and luxury industries. Kelly is also author of South African Business in China: Navigating Institutions (Routledge, 2022).

Inhalt

1. Research Methods in Luxury Management: Introduction and Overview
   
   2. The Field of Luxury Research
   3. Identifying a Luxury Management Research Topic
   4. Luxury Research Approach and Research Design
   5. Sources of Data for Luxury Research
   6. Methods for Luxury Research
   7. Analysing Luxury Research Data
   8. Writing Up and Presenting Luxury Research Findings
   9. Applying Research Findings to the Field of Luxury Management
   10. Review and Learning Resources