Research work in public relations

The textbook contains the necessary theoretical, methodological and practical basis for lectures and seminars; organization of independent work of students in the field of advertising and public relations.The textbook is intended for teachers and students of higher educational institutions, listeners of professional retraining and advanced training courses, specialists working in the field of political, public and organizational communications, including advertising and public relations.

Autorentext

G. I. Gerasimova es trabajadora honoraria de la Enseñanza Profesional Superior de la Federación Rusa, doctora en Sociología, profesora del Departamento de Marketing y Gestión Municipal de la Universidad Industrial de Tiumén. Tiene 36 años de experiencia laboral en la universidad.