Reshaping Power Dynamics Between Sustainable Growth and Technical Disruption

This book covers various topics related to economics and the social sciences, such as artificial intelligence, sustainability, ESG, and tax administration. The respective contributions provide insights and perspectives on the current challenges and opportunities in these fields, while also showcasing the latest research and innovations from scholars and practitioners around the world.

The book is based on the papers presented at the 6th International Conference on Economics and Social Sciences, ICESS 2023, which was held in Bucharest, Romania.

Explores the challenges to marketing managers of using artificial intelligence to improve the customer experience Highlights strategies to incorporate the sustainability factor and the resulting challenges for financial performance Presents insights on how digitization is confronting taxpayers with the challenge of reorganizing their internal system

Autorentext

Alina Mihaela Dima is Professor at the Faculty of Business Administration in foreign languages at the Bucharest University of Economic Studies (Romania). She is Vice-Rector for Scientific Research, Development, and Innovation at the Bucharest University of Economic Studies, and previously, she was Director of the Department for Business Administration (UNESCO Chair). Her main research fields of interest are international business, competition policy, European integration, and higher education. She is Chief Editor of the journal 'Management & Marketing': Challenges for Knowledge Society (Sciendo/De Gruyter) indexed in ESCI-Clarivate and Scopus. She has edited several international books, coordinated national research projects, and authored various papers published by prestigious international journals.

Sorin Vâlcea is Associate Professor in the Management and Labor Relations Department at Cleveland State University, USA. His research interests include leadership development, extra-role employee behaviors, working in teams, and employment interviews. He has published in journals such as Leadership Quarterly, Journal of Vocational Behavior, and the Journal of Occupational and Organizational Psychology.