Responsible Business

The new age mantra of business lies at customer and community driven practices. The long term sustainability of the business depends on its commitment towards its stakeholders. The book titled "Responsible Business - Principles, Practices and Prospectus" discuss about the contemporary practices in business which can improve social, environmental, economical and cultural empowerment of business environment which in turn enhance brand image, value and credibility of the business.

Autorentext

Paul V Mathew Ph. D, MBA is a practitioner cum academician having a decade experience in tourism management. He was the Sate Team Leader of Responsible Tourism Initiatives in Kerala. Being a management expert, Dr. Paul has published many research works and books. Currently, he works at the Department of Higher Education, Government of Kerala.