Rethinking Horror in the New Economies of Television

This book explores the cycle of horror on US television in the decade following the launch of The Walking Dead, considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis, this book reveals the strategies and ambitions of cable and network channels, as well as Netflix and Shudder, with regards to horror serialization. Selected case studies; including American Horror Story, The Haunting of Hill House, Creepshow, Ash vs Evil Dead, and Hannibal; explore horror drama and the utilization of genre, cult and classic horror texts, as well as the exploitation of fan practice, in the changing economic landscape of contemporary US television. In the first detailed exploration of graphic horror special effects as a marker of technical excellence, and how these skills are used for the promotion of TV horror drama, Gaynor makes the case that horror has become a cornerstone of US television.

Examines the industrial contexts that drive and underpin 2010 - 2020 cycle of US TV horror Identifies key shifts in attitudes to horror from the TV industry, the advertising industry and in critical discourse Provides critical analysis of the development of horror on internet distributed television

Autorentext

Dr Stella Marie Gaynor is Associate Lecturer at the University of Salford, UK, where she teaches horror media, television, radio, and media studies. Recent publications explore her favorite horror content, covering zombies, vampires, serial killers, true crime, and grim history. She is a founding member of BAFTSS Horror Studies SIG.

Inhalt

Chapter 1. Introduction.- Chapter 2. The Rise of TV Horror.- Chapter 3. Horror and Peak TV.- Chapter 4. TV Horror and Technical Excellence.- Chapter 5. Netflix and Data-Driven Horror.- Chapter 6. Shudder and the Specific Niche.- Chapter 7. The Brand, the Gothic, the Cult, and the Iconic.- Chapter 8. Established Horror.- Chapter 9. Renegotiating Horror.- Chapter 10. Conclusion.