Role of Attitudes and Perceptions in Diffusion of Innovations

Attitudes and innovation attributes such as relative advantage, compatibility and complexity were predictors of employee satisfaction and utilization with the Internet and e-mail technologies. It was found that Internet and e-mail were frequently used in an administrative and information seeking function rather than instructional and academic functions.The book includes recommendations for improving organizational diffusion of Internet and e- mail. An interactive model for intraorganizational diffusion of the Internet and e-mail is proposed as a way of facilitating the diffusion of communication technologies within organizations.

Autorentext

Feiziya Patel obtained her doctoral degree in mass communication and communication studies at Bowling Green State University, Ohio, USA. She is an academic developer and lecturer at Flinders University in South Australia and has over twenty years of experience in higher education in Australia, New Zealand, Canada, USA and South Africa.