ROLE OF ICT IN INSURANCE MARKETING

This book is a research based study on the Role of Information and Communication Technology in Insurance Marketing. The focus of this study is therefore be on the services offered by a insurance company on the various elements within the insurance marketing. The first chapter is on the Introduction of the study on Insurance Industry. The second chapter is about Review of Literature on the various studies by different researchers in insurance industry, the third chapter is on the Life insurance corporation of India and, the fourth chapter is on the actual study on the role of Information and Communication Technology in Insurance Marketing and customer satisfaction, the fifth chapter is on the findings and suggestions.

Autorentext

Il Prof. RAMA PRASAD, professore senior, vincitore del Best Teacher and Researcher Award presso la GITAM School of Business, GITAM University, è stato insignito dell'UGC National Research Award dalla University Grants Commission (UGC), New Delhi, per la ricerca post-dottorato sugli studi sui consumatori. Ha pubblicato due libri e 100 documenti di ricerca in riviste e libri rinomati.