ROLE OF PUBLIC RELATIONS ACTIVITIES TO MAINTAIN CORPORATE REPUTATION

The main objective of this work entitled "The Role of Public Relations Activities to Maintain a Corporate Reputation: Case study of Rwanda parliament (2012-2014)" was to examine the role of the public relations department on the corporate reputation of the Rwanda Parliament. Different objectives, research questions, hypothesis, and methodologies were used. As a results of the study, the main indicators justifying the role of PR as a key Department to maintain Rwanda Parliament's reputation were indicated where a given high % of the internal public confirm the positive impact of Rwanda Parliament's PR, in addition different challenges are face by PR officer in Rwanda Parliament. Different suggestions related to the access to Parliamentary activities were given by the population.

Autorentext

Jean Nsengiyumva es un periodista ruandés, se licenció en Periodismo y Comunicación en el ICK (Institut Catholique de Kabgayi-Rwanda), y actualmente cursa un máster en Ciencias de la Comunicación en la Universidad Atma Jaya Yogyakarta-Indonesia. Experto en radiodifusión y relaciones públicas.

Klappentext

The main objective of this work entitled "The Role of Public Relations Activities to Maintain a Corporate Reputation: Case study of Rwanda parliament (2012-2014)" was to examine the role of the public relations department on the corporate reputation of the Rwanda Parliament. Different objectives, research questions, hypothesis, and methodologies were used. As a results of the study, the main indicators justifying the role of PR as a key Department to maintain Rwanda Parliament's reputation were indicated where a given high % of the internal public confirm the positive impact of Rwanda Parliament's PR, in addition different challenges are face by PR officer in Rwanda Parliament. Different suggestions related to the access to Parliamentary activities were given by the population.