Role of strategic planning on the perfomance of family owned hotels

The hospitality industry plays a key role in sustaining the livelihoods of approximately 1.3 million Kenyans living in Kenya s coastal county, Mombasa. Hotel businesses serve as a source of employment and income generation for the residents of Mombasa County. However, majority of the hotels have adopted the family business model, with the hotels being run by family members rather than professional managers. This approach limits the hotels performance and hence a threat to their sustainability. This study sought to establish the role of strategic planning on the performance of family owned hotel businesses in Mombasa.

Autorentext

Christine Mwamisha hat einen MBA-Abschluss (strategisches Management) der Jomo Kenyatta University of Agriculture and Technology. Sie hat außerdem einen Bsc. Hospitality and Tourism Management von der Kenyatta University. Sie hat eine Leidenschaft für Bildung und Mentorenschaft, für die Veränderung der Mentalität der Jugend und für den Dienst an der Gesellschaft.