Rural Consumers' buying behaviour in Tamil Nadu, India - A Study

This text is designed to cater to the need of the students as well as the research community of Marketing Management, Human Resource Management by giving good understanding of the subject and its applications. This edition seeks to enhance the coverage of the book and update it by including new statistical technique. It makes the books more comprehensive and incorporates the changes that have incurred in the field of research in Marketing and HR Management in India as well as in Universe.

Autorentext

O Dr. M. Velavan, Professor Assistente da Escola de Gestão da Universidade SASTRA, em Thanjavur, tem 20 anos de experiência no ensino de Contabilidade e Fiscalidade a alunos de vários níveis. O Dr. V. Badrinath, Reitor da Escola de Gestão da Universidade SASTRA, em Thanjavur, tem 30 anos de experiência no ensino e investigação nas áreas do Comércio e Gestão.