Rural Marketing

This book intended to explore the marketing strategies in rural areas. India's economy can be thought of as comprising of two main sectors namely, the Rural Sector and the Urban Sector. The Rural Sector is, in turn, composed of two main sub sectors i.e., the agricultural sub sector and the non-agricultural sub sectors. Also this book helps to students who are studying BBA, MBA and Agricultural marketing. It is far more important for a developing economy like that of India.

Autorentext

Dr. Prasanna Kumar, profesor de gestión, actualmente en la Universidad K L, Andhrapradesh, India. Licenciado por la Universidad de Andhra en 1994. Se le concedió el doctorado. Ha participado activamente en la consultoría y la gestión de proyectos con organizaciones no gubernamentales. Hasta ahora ha publicado 85 artículos.