Sales promotion

Sales promotion is a permanent marketing challenge for the food brands distributed in our supermarkets. What are the best promotional techniques, the best purchasing levers? How do consumers behave when faced with these promotions? What will sales promotions look like tomorrow? And how can we ensure that promotions create a strong relationship with the consumer? These are all questions that will be addressed in this thesis.

Autorentext

I graduated from ISCOM in Lyon with a Master's degree and started my professional career at the Being agency (TBWA Groupe), which has now become ZAKKA. I was Packaging Project Manager for clients such as Groupe Seb, Intermarché, Panzani... I am now Project Manager for global communication at Extra l'agence, in Lyon.