Satisfaction of Consumers Bajaj Pulsar Motor Bike - a Case Study

Indian manufacturers have dabbled with making motorcycles which run on all mass market fuels available, such as diesel, petrol, CNG and now with advances in battery technology, there are a few brands (local) Which are about to pioneer electric mobility for the masses. Two Wheelers represent tremendous value for money, mainly due to its low cost (when compared to cars), significantly higher mileage, easy repayment options, and high standard of engine technology improves longevity of the machines. There is growing demand for Bajaj Pulsar motorbikes in Tirunelveli District, Tamilnadu. In fact, Bajaj Pulsar motorbike is a centre of attraction for the consumers of the District, especially youngsters. But the satisfaction of consumers towards Bajaj Pulsar motorbike is largely affected by lack of proper service, unavailability of spare parts, irresponsive attitude of dealers and indifferent sales personnel. Hence the researcher has undertaken the study and entire research work is presented by the researcher in the form of six chapters.

Autorentext
Meenakshi, A.Dr. A. Meenakshi has more than 16 years of teaching and research experience, she is working as Associate Professor in Department of Commerce at Vels Institute of Science, Technology and Advanced Studies, Chennai. She received the Best Professor 2021 and Research Excellence 2021 awards for her outstanding contribution in the research field.