Saudi female entrepreneurs

This work documents Saudi women who have succeeded in operating their own small businesses, namely in the production of apparel goods. The book identifies the reasons that motivate women to establish this kind of work and the factors that help women to be successful in apparel production in Saudi Arabia. Additionally, the book explores the challenges that women encounter in the apparel production field. 14 female small business owners were interviewed in Saudi Arabia to gain an in-depth understanding of Saudi entrepreneurs' motives, successes, and challenges. The book adds new insight related to small business success and failure.

Autorentext

Sarah G. Alzahrani, Ph.D.- Department of Fashion Design- King Abdulaziz University- Jeddah, Saudi Arabia