Search Engine Marketing

It is an undisputed fact, that the Internet has greatly influenced the way marketers communicate with customers. Digital branding is one of the most promising marketing fields and is the most fruitful way to approach consumers nowadays. The present study touches upon the two aspects of Search Engine Marketing (SEM), Search Engine Optimization (SEO) & Search Engine Advertising (SEA). SEM is used to describe activities associated with researching, submitting and positioning a website within search engines either organically (SEO) or by paid advertisements (SEA). An in-depth analysis of all the actions paid and unpaid, on-site and off-site, a digital marketer can perform to increase a website's visibility in search engines, will be provided. What is more, tips and hints about international expansion & social media marketing will also be included.

Autorentext

Nikolaos Taskos: Licenciado em Relações Internacionais e Europeias pela Universidade da Macedónia, Mestre em Marketing pela Universidade de Leicester, Squared Online by Google | Gestor do Departamento Comercial da Eco-Trans Ltd., Export Trader & Marketing Coordinator at NAAS Corp. Ltd., estagiário de vendas e marketing na Heartbeat Gallery, consultor de estratégia e marketing digital.