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Selecting Commercialization Strategies for Biotechnology Research
Details
Development new technologies and researches are considered as a vital strategic source and they will not add value to the countries economics unless they become commercialized. So selecting a suitable commercialization strategy is considered as a strategic selection and accordingly the importance of the factors affecting this selection is more obvious. In this study, using a mix method, as well as applying agency theory; firstly, the local Factors Affecting the Selection of Iran special commercialization strategy in 41 young biotechnology companies were identified through interview and then a questionnaire was prepared integrating these factors and the factors extracted from the existing literature and was distributed among a larger sample in order to obtain the integrity. Finally, after analyzing the questionnaires, the factors affecting the selection of each introduced commercialization strategy were identified.
Autorentext
Zahra Kalatehaei's field of specialty is commercialization of high technologies and her research interests include commercialization and technology exploitation. The present book is a summary of the author's two-year studies on commercialization strategies and factors influencing the selection of them in the biotechnology industry.
Weitere Informationen
- Allgemeine Informationen
- Sprache Englisch
- Titel Selecting Commercialization Strategies for Biotechnology Research
- Veröffentlichung 23.05.2017
- ISBN 3330089881
- Format Kartonierter Einband
- EAN 9783330089884
- Jahr 2017
- Größe H220mm x B150mm x T6mm
- Autor Zahra Kalatehaei
- Gewicht 149g
- Genre Management
- Anzahl Seiten 88
- Herausgeber LAP Lambert Academic Publishing
- GTIN 09783330089884