Selling America

Political marketing is observed to be a marriage between marketing and politics, which falls under the category of social and non-profit marketing. A prominent facet of this field is public diplomacy; a contemporary term that narrates how nations promote their image to a foreign public. The book explores this field by discussing US public diplomacy, and its attempts to win the hearts and minds of Arab citizens. Consequently, the book highlights the challenges US public diplomacy faced in the process, in addition to examining how cultural disparities impact the way Arabs perceive the sociopolitical realities.

Autorentext

A marketing professor ,who is an advocate of interdisciplinary. This explains the focus on integrating marketing strategies to politics. Her first two degrees are in hardcore marketing. Her PhD is in politics from York-UK, with an emphasis on political marketing.