Semiotics of social innovation

For developing countries, exporting their cultural goods and services is an excellent way to generate employment and foreign exchange. Strengthening identity by enriching confrontation with other cultures, it is in the exchange and evidence of diversity that social innovation achieves its true meaning. These exchanges, both internally and with external stakeholders, increase plurality and have a measurable effect on cultural, environmental and social capital. In this transdisciplinarity of knowledge, projects are designed within a universe of meaning in which disciplines are fields in dialogue and inclusion of other actions with new purposes. Therefore, social innovation actions go beyond the monetization of social impact, in financial terms, since in some way it is expected that in the future it will be possible to transform the meaning. Although visions, perceptive conventionalisms and obsolete organizational schemes persist, innovative solutions to urgent global challenges also emerge.

Autorentext

Bianca Suárez-Puerta is a researcher at Innovation, Communication and Culture with a PhD in Semiotics, Master in Anthropology, Design and Film Production. She teaches PM4R methodologies, design thinking, semiotics of passions and culture. Her main contributions are the study of culture, memory and social transformation.