Seniors in the age of new information technologies - 2023

The presented research results indicate that older people participating in the study adopt new solutions rather positively, although successful implementation requires effective systems of communication, often also education and help from loved ones. Innovative companies should thoroughly examine communication barriers that exist with seniors to be able to get to know their needs and expectations even better. The results also showed that the elderly expect, first and foremost, innovative solutions related to tourism and leisure, as well as insurance services.

Autorentext

Daria Emilia Wrukowska è dottoranda presso la Facoltà di Economia, Finanza eManagement dell'Università di Stettino. Èintervenuta come relatrice in numerose conferenzenazionali e internazionali I suoi interessi principali riguardano il senior marketing, ilcomportamentodei clientie l'e-client.