Shoppertainment

The experience of making a purchase goes more and more
beyond the satisfaction of needs and is perceived by
consumers as a leisuretime activity. Shoppertainment has transformed the retail arena
and trained the consumer to expect to be entertained.

This book aims to describe the development and growth
of shoppertainment as well as chances on its
expansion on the European and especially the Austrian
market.

Autorentext
Christine Cordt was raised in Zell am See, Austria. She spent a number of years in Krems and Sydney while completing her studies at the International Management Center. Christine has expanded her knowledge further whilst undertaking various projects around the world. Today, Christine works as an Account Director in an advertising agency in Vienna.

Klappentext
The experience of making a purchase goes more and more beyond the satisfaction of needs and is perceived by consumers as a leisuretime activity. "Shoppertainment" has transformed the retail arena and trained the consumer to expect to be entertained. This book aims to describe the development and growth of "shoppertainment" as well as chances on its expansion on the European and especially the Austrian market.