Shopping Leakage: Case Study of Maseru

This book is an attempt to understand shopping leakage from Maseru to Bloemfontein and Ladybrand. The reason and what motivate people to travel a long distance in search for a particular type of goods or services. It investigates the patterns of shopping leakage and factors that contribute to the leakage. It tend to highlights the roles of town planners and development planning in spatial retail places and commercial land uses. Theories were understood to prove the on going shopping leakage from Maseru. Shopping leakage was traced to certain aspects of consumer behaviour, the characteristics of the shopping trip, retail facilities and types of shops available. Socio-economic factors also influence shopping pattern, as do entertainment activities. Government and corporate bodies such as banks, through their regulations and laws created an impact on the shopping leakage from Maseru to Ladybrand and Bloemfontein. It is also assumed that topography and burning of retail buildings in Maseru in September 1998 also limits the retail facilities in the town. Recommendation was provided at the end of the book on how to minimize shopping leakage.

Autorentext

Mr. Chukwuemeka Osuigwe is a Professional Town and Regional Planner with Masters Degree from University of KwaZulu Natal. His interest is in planning and research and he is among the professional team contracted by Development Bank of Southern Africa to provide professional services to Gauteng Department of Local Government and Housing