SHOPPING MALLS

The importance of a shopping mall is mainly for people to get out of the house for a while and do something entertaining. Shopping malls can provide the best shopping experiences such as social gatherings, entertainment, performances, product launches, promotions and festivals. The events list at shopping malls goes on and on for any particular, person to be entertained for a number of hours. Any shopping mall can be a great place to hang out with friends, eat, shop and more. You can go to all your favorite stores and personally I believe that parents enjoy it just as much as kids. Malls provide you with the opportunity to send the ladies to look at makeup, perfume or clothing. The gentleman can look at electronics and sports equipment and so on. Malls can be very helpful because all the needs are in one building. Shopping malls tend to be a major tourist attraction. In this regard this research work is an attempt to study the Purchase Behaviour of Consumers about Shopping Malls in Srikakulam and Visakhapatnam districts.

Autorentext

Dr.Tarakeswara Rao. Sivvala is currently working as Assistant Professor in the DCMS, Dr.B.R.Ambedkar University- Srikakulam, Andhra Pradesh. His areas of interest include Micro-finance, Women empowerment, Taxation and Accounting.