Shopping Paradise Airport

Peoples associations with airports are mainlydominated by the transport function. In recentyears, many airports have developed large shoppingexperience areas. The research project presented inthis book examines passengers' shopping behaviourand motivation in order to better cater tocustomers' needs.In a first step the author reviews latest literaturein the field of shopping motivation in general andairport shopping typologies in particular. In thesecond part of the analysis, the empirical study isintroduced: A survey of airport shoppers wascarried out at several international airports toreveal passengers' motives to shop at the airportenvironment. The data allows to extract a newtypology of airport shoppers.This comprehensive book provides innovative insightsfor retailers as well as for airport facilityplanners and is a valuable contribution in the fieldof shopping behaviour of air travellers.

Autorentext

Olivia Wagner, studied Business Administration and Social Sciences at the University of Innsbruck - School of Management (Austria). She is Research Associate and PhD Candidate at the Department of Strategic Management, Marketing and Tourism.

Klappentext
Peoples associations with airports are mainly dominated by the transport function. In recent years, many airports have developed large shopping experience areas. The research project presented in this book examines passengers' shopping behaviour and motivation in order to better cater to customers' needs. In a first step the author reviews latest literature in the field of shopping motivation in general and airport shopping typologies in particular. In the second part of the analysis, the empirical study is introduced: A survey of airport shoppers was carried out at several international airports to reveal passengers' motives to shop at the airport environment. The data allows to extract a new typology of airport shoppers. This comprehensive book provides innovative insights for retailers as well as for airport facility planners and is a valuable contribution in the field of shopping behaviour of air travellers.