Significance of Reverse Logistics

This research has based on analysis of reverse logistics in soft drink industry of Pakistan, the reason of picking this industry due to return process of empty bottles. Due to lack of information on reverse flow of logistical activities from point of consumption to point of origin, soft drink manufacturers are bearing high loss due to lack of appropriate framework. In this research I have picked two MNCs from which I have taken secondary data officially from organizational record and primary data by taking in depth interview from representative of these companies, study showed that current practices of reverse logistics in these company is not efficient in terms of managing damages and retrieval process of empty bottles. This research helps us to draw a road map of reverse logistics for soft drink bottling industry, by espouses this road map company can get a competitive edge in industry.

Autorentext

He is one the pioneer author in Pakistan who has done multiple researches in the area of Reverse logistics.He has obtained MBA and further MPhill degree in the feild of Supply Chain Management.Currenlty he is working for APL Logistics Pakistan as a Global Accounts Analyst.He is also founder & lead-promoter of (GLL) GREEN LEAN LOGISTICS in Pakistan