Single Period Inventory Control and Pricing

The price-setting newsvendor model is used to address the single period joint pricing and inventory control problem. The objective is to set the optimal price and replenishment quantity of a single product in order to maximize the expected profit. Products with a short selling season and relatively long replenishment lead times such as fashion goods are the most relevant application areas of the model. The focus of the work is the generalization of the model with respect to the modeling of uncertainty in demand. The author presents an analytical and empirical study which compares different demand models with a more flexible model based on price and inventory optimization. She concludes that using a general model can increase the profits significantly.

Autorentext

Emel Ar kan holds an M.Sc. in Industrial Engineering and a doctoral degree in Social and Economic Sciences. She worked as researcher and lecturer at the Institute for Production Management at the Vienna University of Economics and Business. Her research interests include Operations Management, Inventory Control and Pricing.

Inhalt

Contents: Inventory management Review of the newsvendor model Price-taking and price-setting newsvendor model Empirical study Simulation of profits Analysis of the generalized model Elasticity of expected sales Optimality conditions Structural properties Numerical study.