SME Promotion Activities in Indonesia

This study was conducted by author Verena Lehn in
cooperation with the GTZ Regional Economic
Development program in Central Java in Indonesia.
Within this program GTZ cooperates closely with the
public sector, businesses and NGOs to create the
conditions for economic growth and employment
generation. The promotion of Small- and Medium-Sized
Enterprises (SMEs) is one of the components within
the program. The value chain approach focuses on
improving the competitiveness of companies within
chosen sector. The market for raw rattan is
currently experiencing an imbalance of demand and
supply. Even though a constant high amount of
harvestable raw rattan exists, the rattan furniture
industry experiences a lack in the supply of raw
rattan. The objective of this study is to define the
value chain of raw rattan, indentify its bottlenecks
and offer possible solutions to improve and secure
the supply of raw rattan. The solutions introduced
in this study are drawn from the theoretical
framework, initiatives already under consideration
from development organisations, NGOs or the
government in Indonesia and various best practices
found in other countries.

Autorentext
Verena Lehn completed her undergraduate studies in International Business at the University of Applied Science in Pforzheim. After her studies she worked as a consultant for Accenture GmbH in Germany. She is currently pursuing her MBA at Portland State University.

Klappentext
This study was conducted by author Verena Lehn in cooperation with the GTZ Regional Economic Development program in Central Java in Indonesia. Within this program GTZ cooperates closely with the public sector, businesses and NGOs to create the conditions for economic growth and employment generation. The promotion of Small- and Medium-Sized Enterprises (SMEs) is one of the components within the program. The value chain approach focuses on improving the competitiveness of companies within chosen sector. The market for raw rattan is currently experiencing an imbalance of demand and supply. Even though a constant high amount of harvestable raw rattan exists, the rattan furniture industry experiences a lack in the supply of raw rattan. The objective of this study is to define the value chain of raw rattan, indentify its bottlenecks and offer possible solutions to improve and secure the supply of raw rattan. The solutions introduced in this study are drawn from the theoretical framework, initiatives already under consideration from development organisations, NGOs or the government in Indonesia and various best practices found in other countries.