SOCIAL MARKETING AND THE CORRUPTION CONUNDRUM IN MOROCCO

The modern world is characterized by socio-economic disruptions, civil unrest, and the weakening of many societal institutions, amongst many other challenges to our social fabric. Therefore, scholars are increasingly scouring a wide variety of conceptual prisms to seek explanations and possible solutions to those problems contemporaneously manifesting themselves. The pervading force of corruption, across the globe, remains a major concern among nations, multilateral agencies, such as Transparency International, and more profoundly in major business and public policy discourses. This work explores the growing incidence of corruption in Morocco, which has stunted the nation's positive development, as well as its triggers, antecedents and consequence. The treatment of corruption in Morocco is studied within the conceptual frame of social marketing - a demonstrably robust platform for analyzing societal issues and, indeed, a validated behavioral intervention model.

Autorentext

Nicolas Hamelin is a Professor of Marketing at Franklin University Switzerland and an adjunct professor at the American University of Cairo. Until 2015 he served as Assistant Professor in the School of Business at Al Akhawayn University in Ifrane, Morocco, a country he dearly love.