Social Marketing & Tobacco Consumption Control

When the world talks about Food and Beverage Industry as the biggest of all the industries, in reality it doesn t include the oral intoxicants as food. In the Indian context this is the biggest tragedy at Macro Economy level, covering more than 10% of the G.D.P. per year and causing more than 10 Lakhs of human lives to pass away every year. Role of Social Marketing, Advertising and Strategic Action Plans has a lot to contribute in observing a tobacco free society. These success factors are proposed through micro and macro research in this book Social Marketing & Tobacco Consumption Control .

Autorentext

Dr. Siba Prasad Rath, M.A. (Political Science), PGDM, PGDCFR, Ph.D., is currently serving as Professor - Management Studies, in IHM-A, (University of Huddersfield, U.K.) of Taj Hotels, Resorts & Palaces (IHCL) - A TATA enterprise. A Post Doctoral Scholar of Oriental Indian Management System with a couple of published text books to his credit.

Klappentext

When the world talks about "Food and Beverage Industry" as the biggest of all the industries, in reality it doesn't include the oral intoxicants as food. In the Indian context this is the biggest tragedy at Macro - Economy level, covering more than 10% of the G.D.P. per year and causing more than 10 Lakhs of human lives to pass away every year. Role of Social Marketing, Advertising and Strategic Action Plans has a lot to contribute in observing a tobacco free society. These success factors are proposed through micro and macro research in this book 'Social Marketing & Tobacco Consumption Control'.