Social Media

Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.

Autorentext
Nina Verishagen is Marketing Librarian at Saskatchewan Polytechnic in Canada. She has significant experience in library marketing and communication in the academic setting, focusing on building up library social presence. Previously, Nina has written about Twitter and its uses in academic libraries.

Inhalt

Part I The Social Media Landscape at the
1. How to Assess Students' Social Media Preferences: A Comparison at Two Academic Institutions
Dan Sich and Mark Aaron Polger
2. Social Media Committees: Sharing the Library's Voice
Alejandra Nann and Nina Verishagen

3. The Right Social Media Platform for Your Library
   Morgan Swan
   4. Social Media Best Practices: Implementing Guidelines for Disability and Copyright
   Sarah Christensen and J.J. Pionke
   5. Using Scheduling Apps to Streamline a Social Media Workflow
   Samantha Paul and Michael Holt

   Part II Tried and Tested by Librarians: Social Media Case Studies
   6. Instagram
   Case Study 1: Using Instagram to Engage Students During Library Orientation
   Katie Hutchison and Stephanie Henderson
   Case Study 2: Enhancing Your Instagram Following Through Interdepartmental Collaboration
   Jen Park and Steve Fowler
   Case Study 3: Student Social Media Representatives and Instagram: Connecting With the Campus Community Through Library Student Workers
   Laura Wilson
   Case Study 4: Are We Failing at Instagram?
   Matthew Blaine and Jacalyn Kremer

4. Twitter
   Case Study 1: Tweeting to Success: Managing an Academic Library's Twitter Campaign to Enhance User Engagement
   Emy N. Decker
   Case Study 2: Drop Everything and Tweet: Building Community on Your Campus
   Joanna Ewing, Amber Wilson and Karen Pruneda
   Case Study 3: What Do You Do When They Start Talking Back? Training Librarians for Next-Level Twitter Engagement Using Springshare's LibAnswers
   Sheeji Kathuria and Amanda Clay Powers
   Case Study 4: Rising Above the Noise: Increasing Local Engagement Through a Global Hashtag Campaign
   Emily Jack
5. Facebook
   Case Study 1: Breaking Up Is Hard to Do: UAB Libraries and Facebook's Mis(sed)connection
   Dana Hettich and Becca Billings
   Case Study 2: Buying Likes: How Our Library Jumped From 200 to 1000 (Student) Likes in 5 Months
   Nina Verishagen and Ann Liang
   Case Study 3: So You Have Been Given the Social Media Passwords. Now What? A Trial-by-Fire Case Study in Facebook Marketing
   Molly Marcusse
6. YouTube
   Case Study 1: Thousands of Views: Why Three Simple Library Videos Have Done So Well
   Dan Sich
   Case Study 2: Show Me: Getting YouTube Videos to Your Students Through SEO
   Lauren Valentino Bryant
7. Snapchat
   Case Study 1: Snapchat in Academic Libraries: We Ain't Afraid of No Ghost
   Nicole Maddock, Monica Fazekas and Kevin Tanner
   Case Study 2: Snap to It: Reaching Users Where They Are With Snapchat Geofilters
   Laura MacLeod Mulligan and Alexander S. Di Iorio
8. Pinterest
   Case Study 1: Extending the Library's Presence Into the Virtual Space Using Pinterest
   Brandy R. Horne