Social Media Advent in Business

Social Media has made its presence felt in all the spheres of Business and therefore we can not think of a business without social media. All the spheres of the business is influenced by the social media, be it marketing, sales, finance or production.The book "Social Media Advent in Business" looks at the presence of social media in different domains of Business like Health Care, Apparels, Advertising and the Customer Satisfaction levels of Social media marketing. The book is divided into four Chapters on these headings and the pattern of study is research oriented with fact findings. The chapters have dedicated to the exploration of the topics and the findings of the study is arrived at.The Chapters are based on Research Studies.

Autorentext

Dr Brinda Kalyani Pallavur Raman and Dr S Lalitha are faculty members in SRI KRISHNA ARTS AND SCIENCE COLLEGE, COIMBATORE, TAMILNADU, INDIA, with rich experience in the higher education. Both of them have published many articles in International and National journals. This book is a contribution to the Student Community at Large.