Social Media for Knowledge Sharing in Automotive Repair

This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale.

Provides the predictors influencing social media acceptance in automotive repair Proposes a comprehensive model for predicting social media acceptance for knowledge sharing in automotive repair Focuses on the automotive aftermarket as major profit generator in the German automotive sector Includes supplementary material: sn.pub/extras

Inhalt
Introduction.- Industry Background.- Literature Review.- Research Approach.- Participant Observation.- Qualitative research: semi-structured expert interview.- Quantitative research approach.- Conclusion.- Discussion.