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Social Media
CHF 43.00
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SKU
SUI3F9RA4VR
1 Verfügbar 
Geliefert zwischen Mo., 17.11.2025 und Di., 18.11.2025
Details
High Quality Content by WIKIPEDIA articles! Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content". Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.
Weitere Informationen
- Allgemeine Informationen
- GTIN 09786130319618
- Editor Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken
- Sprache Englisch
- Größe H15mm x B221mm x T148mm
- Jahr 2009
- EAN 9786130319618
- Format Fachbuch
- ISBN 978-613-0-31961-8
- Titel Social Media
- Untertitel User-Generated Content, Blog, Social Network Service, Microblogging, Wiki, Social Bookmarking, Virtual World, Web 2.0, Brand Infiltration
- Gewicht 150g
- Herausgeber Betascript Publishers
- Anzahl Seiten 100
- Genre Politikwissenschaft
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