Social Movements in Elections

This book focuses on the interrelatedness of social movements and elections and develops the theoretical dimension of movement-voter interaction. It posits that social movements engage in communicative tactics during elections to highlight specific issues and to convey ideas, values and beliefs to the voter. Applying methodological tools from political discourse analysis, the book considers the breadth of on- and offline tactics employed by the UK movement groups The People's Assembly Against Austerity and Extinction Rebellion in the 2015, 2017 and 2019 general elections. The book argues the case for social movement-voter interaction as a key aspect of social movement and political communication research.

Examines the on and offline tactics of Extinction Rebellion and The People's Assembly Against Austerity Establishes movement-voter interaction as a key dynamic of electoral communication Begins with a history of social movements as electoral actors

Autorentext

Abi Rhodes is an early career researcher and Honorary Visiting Research Fellow at the University of Nottingham, UK, in the Department of Cultural, Media and Visual Studies. Her academic research and publications examine the interrelationship of social movement communicative tactics, the mainstream media, and the political landscape in general election campaigns.

Inhalt
Chapter 1: SOCIAL MOVEMENT-VOTER INTERACTION: AN EMERGING FIELD.- Chapter 2: SOCIAL MOVEMENTS AS ELECTORAL ACTORS.- Chapter 3: MOVEMENT-VOTER INTERACTION 2015-2019 GENERAL ELECTIONS.- Chapter 4: MOVEMENTS, MANIFESTOS AND THE MEDIA.- Chapter 5: CONCLUSION.