Social Science Research: Methodology and Conceptual Perspectives

The book is written for students in undergraduate and postgraduate degree programmes in social sciences, or business-related disciplines. Based on popular demand Social Science Research: Methodology & Conceptual Perspectives (as a book) offers a highly accessible, clear and engaging explanation to research enterprise. The Book assumes no previous knowledge of the subject and focuses on helping the reader develop a clear conceptual understanding of the nature of empirical research in social studies, and of how those ideas lead to and underlie, the principal research techniques. Qualitative, quantitative and mixed methods approaches are covered, along with practical guidance on issues such as how to prepare a research proposal, write a literature review, and analyse different types of data. This book is an ideal introduction to researching in an academic context for students at both undergraduate and postgraduate level and will be a must-have for anyone studying on a research methods course or doing a research project for themselves

Autorentext

DR. CHUKWUNONYE ABOVU AKUJURU es Profesor Principal del Captain Elechi Amadi Polytechnic, Rumuola- Port Harcourt, Rivers State, Nigeria y tiene un doctorado en Administración Pública de la Universidad de Calabar, Nigeria. NEWMAN ENYIOKO está en la última vuelta de la defensa de su tesis doctoral en Marketing Digital en la Universidad Estatal de Rivers, Nigeria.