SOCIO-ENVIRONMENTAL MANAGEMENT AND GREEN MARKETING

The environment has become one of the most urgent topics in the world. The discussion that began in the 1970s has gradually gained repercussion and is currently a cause for worldwide concern. With increasingly problematic scenarios in terms of finite natural resources and people's consumption patterns, managers need to adapt their management practices to awareness and sustainability policies. In this context, this book addresses a study applied to a Hotel Chain in Brazil. The objective is to verify the environmental and management policies that are developed in this branch of activity.

Autorentext

Rebeca Figueira has a PhD in Administration, works as a Higher Education Professor in Universities and provides Organizational Consulting services.