Sorting Out the Chaos for Public Relations Leaders

Public Relations is a discipline that faces a new social normal based on chaos. This work presents the latest research in the field of public relations focused on strategy and value generation in a global context with increasingly disruptive changes.

Disruptive change has become the new normal for organizations and society. War conflicts, climate change and drought, poverty and inequality or the silent increase in violence, abuse and exploitation are some of the most relevant events of today with economic, political, technological, and social consequences that are still unpredictable for organizations and their audiences. Public relations can help organizations solve the challenges in this context because the strategic communication that defines it is one of the essential elements that promote organizational agility: they reduce ambiguity and uncertainty because it is based on research, they inform the public on organizational changes to project positive images and achieve support and alliances and seek constant interaction with stakeholders through two-way communication.

Autorentext

Marc Compte-Pujol is a full-time Lecturer at Universitat Oberta de Catalunya (Open University of Catalonia) and a part-time Lecturer at Blanquerna - Ramon Llull University in Barcelona (Spain). He is the Treasurer of the Catalan Communication Society of the Institute of Catalan Studies (SCC-IEC).

Joan Cuenca-Fontbona is a Tenured Professor at the Blanquerna - Ramon Llull University School of Communication and International Relations of Barcelona. He is a member of the associations Dircom, Dirci, EUPRERA, AIRP and the Catalan Communication Society of the Institute of Catalan Studies.

Paula Pineda-Martínez is an Assistant Professor at University of the Basque Country (Universidad del País Vasco, UPV/EHU) in Spain. She is member of prestigious national and international research projects, including "EU Kids Online" and "NIK" on the Basque language brand.

Inhalt

Introduction Part One Powerful Public Relations Skills Part Two Institutional Communication and Institutional Relations Part Three Local Contexts and Global Trends in Public Relations.