South Asian Entrepreneurship

This book tries to explain the macro-environmental factors affecting the South Asian Businesses in Britain using PEST analysis to have a holistic view of these businesses. It also focuses on understanding the business approach of South Asian Entrepreneurs which is markedly different from their white and other ethnic counterparts through SWOT and TOWS analysis to generate recommendations for the Entrepreneurs, Banks and the Government.

Autorentext

The three authors are business graduates from the University of Strathclyde. Adil Paracha and Malik Jawad Saboor are currently teaching Entrepreneurship as Assistant Professors at faculty of Management Sciences of COMSATS University of Science and Technology, Islamabad. Shailendrakumar Arya is working at JP Morgan,UK.