Speak and convince

Speak and convince: The secret of great negotiators reveals the key strategies and principles of persuasion in the business world. Through practical techniques and theories backed by psychology, this book will teach you how to communicate with impact, build trust, and reach beneficial agreements in any context. From managing conflict to strengthening your emotional skills, you will discover how to transform your interactions into powerful tools for influence and success. Ideal for leaders, entrepreneurs and anyone seeking to master the art of negotiation.

Autorentext

Parla e convinci: Il segreto dei grandi negoziatori è il risultato del lavoro congiunto di Carlos A. Mendoza Jacomino, psicologo, professore e ricercatore presso l'UAM, esperto di neuroscienze cognitive; Enly M. Gómez Mena, studentessa di International Business; e Ana C. Jaime Sobalvarro, studentessa di Economia aziendale.